15 Easy
Ways to Grow Your Subscriber List
By Alexandria K. Brown
While
there are seemingly endless ways to promote your e-zine and attract
new subscribers, here's a list of my favorite 15. Which ones are YOU
using?
Print
this out and check those you already do, and note those you should
"get a move on."
___
1. Tell your clients, associates, and friends. Send
out one of your best issues (or your first issue) as a sample issue,
inviting them to sign up if they like it. (Never sign anyone up without
his/her permission.)
___
2. Put a signup form on your home page and every page of your
Web site. No matter what page people may land on, this way
they'll know about your amazing e-zine. Don't let them click away
and lose them forever!
___
3. Use a pop-up or pop-under box on your site. Yes,
they're irritating if abused, but I can tell you they work. Studies
show pop-ups/unders can increase your e-zine signups by up to 10 times!
Give it a try and test it. (Automatic popup creators like Ad Impact
make it super easy.)
___
4. Offer a free goodie for new subscribers. We all
get so much e-mail these days, that you have to work hard to get anyone's
e-mail address. Offer new subscribers a valuable free article, report,
resource list, e-book, etc.
___
5. Offer a free sample issue on your Web site or
have one available by e-mail autoresponder. Some people won't sign
up for anything until they can see it first.
___
6. List your e-zine in free e-zine directories. There
are hundreds of these on the Web where people visit to search for
e-zines on particular topics. Make sure you're here so you can be
found! (One of the best is Charlie Page's Directory of E-zines at
http://www.directoryofezines.com.
___
7. Swap ads with other e-zines. Search online e-zine
directories for other e-zines whose target readership matches yours,
and contact their publishers. Swap at least three ads in a row for
best results.
___
8. Buy ads in other e-zines. Again, search those
directories for other e-zines whose target readership matches yours,
and see their ad specifications and rates. Purchase at least three
ads in a row for best results.
This might be a good time to ask you if you would like to have
over 52 e-books ranging from real estate to share trading sent
to you for free. And get notified of great articles when they
are posted.
Yes??
Subsciber
below it's that simple
P.S I won't share or sell your details |
___
9. Plug your e-zine in your e-mail signature. After
your usual contact information at the bottom of all your e-mails,
be sure to include a two- or three-line plug for your e-zine.
___
10. Get published in OTHER e-zines. There are dozens
of Web sites where other publishers visit to pick up free content
for their e-zines. Why not post YOUR articles there for them to use?
You get free exposure and plenty of traffic back to your site.
___
11. Do a co-op with other e-zine subscribers. You
can cross-promote with other e-zine publishers on your own, or use
an automated service such as Subscription Rocket.
___
12. Try a pay-for-subscriber service. These services
advertise your e-zine for you and bring you subscribers automatically
for as little as 10 to 30 cents apiece. One with a good reputation
is Lead Factory.
___
13. Announce your e-zine to all of the professional organizations
and associations you're a member of. They usually allow you to make
announcements in their newsletters or on their online bulletin boards.
___
14. Advertise your e-zine on the back of your business cards.
In the text, be sure to tell people how they can sign up for your
e-zine.
___
15. Become active in a few online forums where your
ideal readers hang out. In your posts, position yourself as a resource
in your area of expertise, and include a signature file that promotes
your e-zine!
For STEP-BY-STEP instructions on all of these strategies (and dozens
more) see my SPECIAL REPORT: 101 Simple, FREE and Low-Cost Ways to
Quickly Build a MASSIVE EMAIL LIST (http://www.ezinequeen.com/listbuild.htm).
Online
entrepreneur Alexandria K. Brown, "The E-zine Queen," publishes
the award-winning 'Straight Shooter Marketing' weekly ezine with 20,000+
subscribers. http://www.EzineQueen.com
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