Prospecting
- It is Simple, Only DOING Counts
By Bill Truax
"Actions
speak louder than words."
"The smallest action is better than the greatest grand intention."
We have all heard these sayings for years. Why, because they are actually
true. When it comes to Prospecting and Making Cold Calls, it is particularly
true.
I have
been training field sales people in this skill for over 25 years.
It is actually very simple and easy to learn and to do. It simply
involves learning to say 6 or 7 sentences and then saying them to
Prospects in your marketplace. That's all.
Why,
then, are so many sales people not growing their territories and customer
base? Simple, they aren't Doing it.
Once
you know the right way to Prospect, you actually have to DO IT. Nike
got the idea early on, nothing happens until something is done.
So we in sales have to get out and make those Prospecting calls in
order to grow our business. Why don't people DO the Prospecting? The
only hesitations I have found in starting the Prospecting process
is fear. Some call it fear of rejection, others a discomfort, others
just don't like disturbing people.
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What
it really turns out to be is the lack of a System for Prospecting.
We have systems for everything else we do. We all have a Sales Skill
system, an order entry system, an expense reporting system. That is
one of the reasons we came up with our BLITZ CALL® Prospecting
System.
Whether
you use our system or someone else's, you need a system for Prospecting
just like everything else you do. Once you have that in place you
will Prospect on a regular basis which will grow your business and
prevent the crisis situations you have had when business was down
and you had no one in the pipeline.
Yes, Prospecting is simply another system to add to our skill base
so our lives can be more orderly. And remember with Prospecting -
it is simple, only DOING counts.
Sell
Well and Often,
Bill Truax
©
Copyright 2006 WJ Truax
Bill Truax is a sales trainer and consultant living in Cleveland,
OH. He has written 3 books and recorded 2 CD's regarding Prospecting
in the commercial/industrial marketplace. He offers Prospecting Kits
and other materials for sales professionals. Visit his website http://www.BlitzCall.com
and sign up for his Free Prospecting Tips. FREE WEBCAST entitled Winning
at Prospecting® available at http://www.webcastgroup.com/client/start.asp?wid=0870712062557
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